Marketing Your Property

Selling your home is a multi-step process which begins with choosing the agent who will represent your best interests and present your home to the market in its very best light. The amount of exposure your home receives, and thus the length of time on the market before you receive an offer, is directly affected by the dedication and marketing know-how of the agent you choose to represent you. In addition, your agent choice will affect the negotiation process, the ease of navigating through inspections, and most important, the likelihood of actually closing the transaction.

This fact is not unique to luxury real estate - but luxury real estate does require more marketing, expertise, and market knowledge on the part of your agent. Because you often own a one-of-a-kind home, you need an agent who understands this market and who uses every avenue available to reach those few who are qualified to purchase your home.

I choose to specialize in luxury homes because I appreciate their individuality, and the individuality of those who occupy these magnificent homes. I understand your needs as a seller, as well as the needs of buyers coming into this high-end segment of the real estate market.

When you choose me as your listing agent, my first task will be to create a marketing plan specifically tailored to your property that will effectively highlight all of the distinctive features of your home and grounds, and bring them to the attention of those who are in a position to not only appreciate, but purchase, the home.

The following is a sample of what you can expect when I represent and market your home:

1.) Professional Photography
Because 90% of all home buyers begin their search on the internet, the photos that are viewed there, must accurately depict and enhance the beauty of your home to both buyer's and agents previewing homes. One of the most important things we can do is to have agents become excited to show your home. Photographs presented on line are often the first and only opportunity to grab the interest and attention of prospective buyers. It’s an expensive process that most agents choose to skip but it is by far one of the most important.

2.) Floor Plans
Next I have a floor plan drawn so that buyers searching the web can also see how the house flows. For many upscale buyers, room sizes and their placement, the location of fireplaces and media centers, the kitchen arrangement, the location of access to decks or garages, and other floor plan details are the deciding factor in choosing a home.

3.) Stunning Property Brochures 
While my photographer and graphic artist are doing their part, a writer is creating inviting descriptions designed to excite potential buyers about the uniqueness of your home and create an urgency to view your home. Stunning, glossy property brochures are created along with information about your property's “specific appointments and upgrades.”

4.) Internet Exposure - Like no other
When the photos are ready, I will submit your home to the MLS, Zillow, Trulia, Homes.com and Google. Keller Williams and numerous other sites. Your home will have a presence on every major real estate search engine used today.

5.) Your Home's Personal Website  
In addition, each of my listings has its own web address and it’s own website so that it can be found individually by the search engines. The sign in front of your home will have a rider with the web sites information and QR Code so anyone driving by can scan the code and be taken directly to your homes website. It also enables them to contact me for a showing.

6.) My Personal Luxury Website  
My personal website, designed for the luxury buyer, has top positioning on the major search engines and receives hundreds of visitors each week bringing even more visibility to your home's listing Nothing else comes close to the internet exposure your home will have when listed with me. Nothing!

7.) Marketing to buyer's agents
Your home will, of course, be promoted through a "Broker open." This event is held after the home is fully staged and ready to view, because this is the impression agents will hold in mind as they are choosing homes to show their buyers.  Our task, then, is to create excitement and enthusiasm, and to motivate these agents to bring their buyers and try to be first to present an offer. "Agent love" is the goal of the broker open, because the best, most productive showings are always conducted by an agent who really likes your home and thinks she/he can sell it.

8.) You Tube Videos 
YouTube has become the second most popular internet site. People love to be entertained with video. A video of your home, which includes a voice over is created and not just loaded to You Tube but put on my websites, my numerous blogs and all the websites I syndicate to, that accept video.

What does all this mean to you? More exposure for your home.

9.) Keller Williams Realty  
Keller Williams is the second largest real estate franchise in the country. The Bernardsville/Basking Ridge offices of Keller Williams have closed more listings and sales than any other brokerage in the Morris, Somerset and Hunterdon County areas. Our growth has been tremendous in the short time we have been established in the area and we continue to lead the market with innovative strategies that help to sell your home in the shortest amount of time and for the most money possible.

11.) Staging for that all-important first impression
The old axiom that you "Don't sell a house the way you live in a house" is absolutely true. That's why staging has become a vital part of preparing to sell. While buyers do know that the homes they view are occupied, when they are presented looking like "show homes" those buyers can more easily view their own furnishings and their own family in residence. Offers come sooner, and at higher figures. (Our experience with staging shows its undeniable value. The higher offers that it brings in a shorter time frame cannot be disputed). I will gladly lend my experience to helping you stage your home, or will recommend a professional stager to assist you.

In addition to intensive marketing, you can expect:

12.)Timely Communication
You deserve to know what's going on at every step throughout the selling process. That's why I make it a point to bring you feedback from every showing and to keep you informed of any changes in the market that could affect your home sale. I will often have my clients receive new listings and sold listings so they can remain informed about real estate in their area.

13.) Expert Negotiation and Inspection
An often overlooked part of the selling process, but one of the most important. Navigating you through what the town expects from you before you close and what inspection issues might arise that need to be taken care of. Expert help and advice when you need it most.

14.)The Benefit of my Elective Education
So that I may serve you better, I have elected to take my education beyond that which is required to hold a real estate license. In addition to my certification as a Relocation Agent,  I am also certified as a Seniors Real Estate Specialist,  an Accredited Buyer’s Agent and a Luxury Homes Specialist.

15.)Your best interests at heart
Selling your home for the best price with the least amount of interruption to your daily life is my goal. While I cannot eliminate the fact that your routine may be interrupted by showings, I will do all in my power to bring your home from listing to closing in the least amount of time and with the least amount of trouble to you.

But there's more at stake than a one-time closing. My goal is to create a relationship that results in my becoming your "Realtor for Life" and in you being comfortable in referring my service to your friends and associates. You might say my future success depends on your satisfaction with my service as I market your home and take it to a successful closing. I'll do my utmost to assure that satisfaction.