The first step in selling the home is to evaluate your home's condition. It will be important to address any cosmetic or functional problems and discuss potential updates or improvements, even if minor, that may bring additional value to your sale. We will discuss all available options to help ensure your home is in the best condition possible for attracting buyers.
There are many factors involved in determining a list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. We will also create a Comparative Market Analysis (CMA) of similar homes that have sold in your area. You could also have a professional appraisal of your home conducted in advance. Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish a list price.
Preparing your home to sell can make a big difference in what a buyer is willing to pay for it. Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. Getting market-ready may include a variety of tasks, from reducing clutter to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.
When the home is ready to be listed, we will have professional photography taken. Then your home will be listed on the local MLS and syndicated to area brokerages and agents. Additional advertising methods will be used to reach the widest audience possible, including videos, digital, social media and print marketing. Creating a personalized marketing plan will help attract the right buyer.
Once your home has been listed, showings will begin. We will also have a broker open house for local agents and possibly a public open house. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.
An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will attempt to negotiate until an agreement is reached or you choose to reject the offer. Negotiations can involve many factors, including a sale price, closing date and financing. Once all parties reach an agreement and contracts are signed you will enter the attorney review period where both attorneys review contracts. Once this is completed in a few days, you are considered under contract.
Once under contract the buyer will order a professional inspection(s) and a bank appraisal to evaluate the condition and value of the home. If there are any inspection issues, you may choose to complete repairs requested by the buyer. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties.
It’s finally here! The buyer’s lender will have provided final confirmation that they are approved to close, and you will have signed paperwork to complete the sale. You are not required to attend the closing. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!
I know what makes your home sell: How it’s priced, how it shows, and how it’s marketed.
Let me explore a home solution that works for you, we are here for you.